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Marketing for roofing companies has always made use of traditional means such as flyers, signages, posters, and even customer referrals. Such businesses, along with construction, landscape, and other local businesses, have done this and succeeded even with such marketing efforts. However, with most people on the internet nowadays, there’s more need for such companies to adapt to digital marketing for business promotion.

The internet has provided a platform for businesses to further reach their potential customers and market their business. It has become even more valuable compared to traditional marketing. But to make this method fit your business, there are several things you need to understand.

Digital marketing requires familiarization with digital platforms, how your customers behave online, and how to make them see your business’ presence. Here’s a complete guide on how to market your business online.

Marketing for Roofers with Website Optimization

marketing for roofing companies

A website is essential if you are to execute roofing marketing. The purpose of having a website is to ensure that you are visible to both your current and potential customers online.

Google is the most popular search engine known on the internet. This is why most companies optimize their websites with Google’s algorithm in mind. Implementing this for your own website will allow Google to recognize it as relevant to the keywords you want it ranked for.

Here are some tips to help you with your website optimization roofing company marketing:

  • Start building a website using WordPress platform

One good thing about WordPress is that even a beginner will have no trouble operating it. You don’t need to have solid coding skills to create your own website. It has a wide selection of plugins you can install to improve both your website’s aesthetic as well as its ranking in search results.

Another advantage WordPress presents is its ease in making the website load faster. You don’t have to go through all the codes and debugging processes to accomplish it. You can either install or uninstall applications added to your WordPress website to make it load faster.

The most important reason why WordPress is recommendable is its SEO friendliness. It has SEO-friendly permalinks where you can include keywords to help increase your chances of appearing in search results and getting your website indexed.

Your roof marketing strategy can use the apps and features in WordPress to optimize the website.

  • Use a “lighter” theme for your website

You’d want a website that is fast. A slow-loading website will make you lose your visitors and your chances of getting leads. To avoid this, a lighter theme is advised.

A “light” theme is offered by WordPress. It has elements that are both functional and only take up lesser bytes (a lighter weight). This makes websites load and function much faster.

We highly recommend that you use a Divi theme for a light theme. It has appealing aesthetics, quite easy to set up due to its drag-and-drop features, and is lightweight. However, you may need to spend more to get this theme.

Divi is a premium theme which means it’s not for free. To gain access to it including its features, you need to purchase it. Don’t worry, it’s definitely worth the investment.

  • Make sure your website is mobile-friendly

Mobile phones are currently the most widely used device when going online. If you want to be more visible, especially for those who are searching for local establishments, you need to make sure your website is mobile-friendly.

A website’s mobile-friendliness is seen in how it can adapt its look when viewed using mobile devices. All elements like menu, categories, tabs, images, and even social media links, are still organized when viewed using mobile phones. This way, it would be easier for users to navigate through your website.

WordPress is equipped with multiple plugins that can make your website mobile-friendly. If you ever need to test your website’s mobile friendliness, check out this link https://search.google.com/test/mobile-friendly.

Please note that you don’t have to get a perfect score on the mobile-friendly test. You can aim for at least 85+.

  • Fix all core vitals

Core vitals were created by Google to guide website owners on how to develop a decent website. It covers the website’s visual stability, speed, and responsiveness. You can check the status of your core web vitals through your Google Search Console.

We highly recommend that you fix all of your core web vitals since this is practically one of the foundations of your website. If something is wrong with at least one of it, your site is likely to perform poorly in one or more aspects.

  • Make sure your website is fast

Other than choosing a lighter WordPress theme to speed up your website’s performance, you should also choose a credible web hosting to sustain better your website’s performance and improve your roof marketing efforts.

There are hosting services that cost less. However, some of these present issues that cause websites to load slow. We recommend that you use a well-known hosting service like Siteground.

Another way to boost the speed of your website is by using caching plugins. These can dramatically boost the speed of your website up to five times. Here’s how it works.

Let’s say you’ve activated your caching plugin then you load the website for the first time after it. What the plugin does is caches a copy of your website. When you visit the website next time, it comes up much faster as it shows the cached version.

We highly recommend optimizing your images as well. You can do it through a plugin to make the process automated. If you have the time, you can also do it yourself through a photo editor. Of course, we prefer that you use a plugin instead to rid you of all hassle tied to it.

There are still a bunch of other methods you can try to boost your website’s speed and to use for your marketing for roofers.

Optimize your Pages

optimize page

Aside from what we just shared, there are other ways for you to optimize your website. Here is how you can optimize it.

  • Make sure your target keyword is in the title or H1 of your page

Keywords are words or phrases used by your target market is searching for information related to your industry. Let’s say your roofing company, your keyword is “roofing company”. Your title or H1 should include this keyword to optimize the page.

Your page title is one of the critical areas in your website which Google scans. To find the best keywords to include on your title page, we recommend you use Ubersuggest or KeywordsEverywhere for your keyword research. Once you’ve identified your main keyword, include this in your page title.

  • Mention your keyword in the content of your page

When creating a copy, make it a point to mention your keyword in the content body. Mentioning it once is good enough but you can also sprinkle it on other parts of the content body to make it more optimized.

  • Use LSI keyword on your page

Think of LSI keywords as a form of secondary or related keywords. Even if this isn’t the exact keyword that you want to rank for, it would be good to use at least one LSI keyword on your page.

These days, Google has gotten better at determining search intent. It also considers the terms you include in between the recommended search phrases. For example, instead of just inserting the keyphrase “roof company”, you can insert the term “service” in-between turning it to “roof service company”.

If you are unsure about how to get LSI keywords, we recommend that you use this site which is free to use https://lsigraph.com/analysis/

  • Make sure you add Alt text on images you are using for your website

It’s not just your written content Google is interested in. It also checks your images. Images attract more audiences to your website. If you have images on your page, add ALT text.

Image ALT text is part of content SEO. Almost all image plugins for SEO would advise you to add ALT Text into your images. To make marketing for your roofing companies more effective, captions are advisable and should also include the main keyword in the ALT text. This is scanned by that when Google and associates it with your image.

  • Place an outbound link to a relevant source to provide readers with more information

Try to look for articles or pages that are relevant to your business. Create a link to these pages within your content. This accomplishes two things. First, you are able to give more value to your readers with outbound resources. Second, it gives your site more credibility as it gives Google the idea that you are associated with credible websites which could mean you are worth ranking better in search results.

List Your Roofer Company on Business Listing for Better Marketing

local directories

Companies like yours, which have their own physical location where people can visit should be listed in local directories.

A local business directory is a website or a browser feature that lists businesses located in a certain town or industry. They also list down basic information about the business like address, contact details, phone number, and website. This is a good marketing for roofing companies, construction companies, and other local businesses that seeks to attract customers especially those who would like to know — in your business’ case — what roofing companies are in their current location.

There are several directory websites online but Google, Yelp, and Yahoo are three of the most highly visited directories online.

  1. Sign up for a My Google Business to be located in Google Maps

Google Business listing is a free tool that allows you to promote your roofing company profile and website on Google Search Maps.

Google Search Maps is the most widely used map app all over the world. Almost all applications also utilize this service from Google to provide services especially those who seek to find businesses that can cater to their needs locally. If you want your business further optimized to appear in local searches, listing it on Google Business listings can help you.

  1. Sign up for a Yelp Account to be easily searched by its users and recommended by them to others.

Yelp is a crowd-sourced local business review and social networking site for businesses. It’s where users can find restaurants, hotels, and other establishments that cater to their specific needs within a certain town. Users can submit their reviews and rate the business.

  1. Sign up for Yahoo Business Directory to be listed in other business information directories.

You can also create a free Yahoo Local Basic Listing account which allows users to easily find your business whenever they search you on Yahoo.

We recommend, though, for you to avail yourself Yahoo Listing https://smallbusiness.yahoo.com/local. It will optimize and boost your presence online. Yahoo will do the hard work for you, they will list your websites to 70+ Directories, including Google My Business and Yelp.

Submit a Press Release

 

roofing contractor press release

 

A Press Release is an update about new events, products, or services. It is submitted to PR sites and is considered an off-page SEO strategy. As a business, these updates help popularize your campaigns and other promotions on the web. You just need to tell a compelling story about your roofing company with clear and concise writing. Here are ways how you can gather more attention from your target audience.

  1. Check media resources for reference.

Media analysts and other coverage created by media can help your business’s recognition in the marketplace.  You can ask them to cover your story or submit it to their press release sites where the following is good and you’ll receive better recognition.

  1. Make sure your press release is newsworthy, visible, and interesting.

Have you heard of “human interest stories”? It’s a form or feature that provides updates or stories that people can relate to. Your press release should be one that is worth sharing to the world and is interesting for them to follow for more updates. It should spark curiosity and should be a story on something that provides solutions to a certain issue.

  1. Your press release should be relevant

Since it’s a press release, your story should be relevant to the current issues likely faced by your target audience. For example, it’s winter and your target audience is wondering how to fix their roofs during this season. If your company has a special service offered that caters to this need, you can introduce it through a press release.

  1. Select the press release website to post your story

If you are ready with your content then it’s time for you to submit it to press release websites. Don’t worry, these won’t cost you a penny. Some press release websites are businesswire.com, npr.org, and globenewswire.com. You can check out these suggestions at http://www.thewebhospitality.com/free-press-release-submission-sites-list/

 

Include Guest Blogging in your Roofing Company Marketing

guest post for roofing company

Guest blogging is a content marketing strategy where you post content on a third-party website to promote your brand. Here’s how you can do a guest blog.

  1. Determine your goals

There are three reasons why individuals would do guest blogging to optimize their company website:

  • To position themselves as an authority in the industry
  • To attain exposure for their website
  • To build backlinks to your website

Identifying which of these will help you determine where to do your guest blogging. For optimizing your company website though, we will focus on the third reason: to build backlinks.

  1. Research the best site to guest blog

If you are after building your backlinks, the website you will be doing your guest blogging should be related to the industry you are in.

Other than selecting a related website, you need to check the following:

  • Do they have a good following and engagement with their audience?
  • Do they have an active social media page?
  • Do they have the right followers (because not all followers are interested)
  1. Follow companies or people that do guest blogging

Are you familiar with prolific guest bloggers? These are individuals whose name keeps popping up on different websites as guest bloggers. They are industry leaders that represent either themselves or the company.

Search for companies or personalities within your industry or niche that do guest blogging. You can follow them on social media to check updates where the guest blogged. You can also use strings like “the name of person” plus the term “guest post” as your search phrase in Google. You can try guesting on websites where they post content.

Use The Power of Google Adwords

Google Adwords

Google Adwords are proven to build awareness and drive traffic to a website. Those in the local industry benefit from this more, especially when placing online ads to improve their presence online. But more than creating ads, Google Adwords can help you test ad messages and keywords to include in your website.

However, this doesn’t come for free. You need to pay per click on your ad and this can increase as time passes. One thing that is guaranteed to benefit from this is the opportunity to connect with those who are doing local searches. Here are some ways to maximize Google Adwords.

  1. Use it for local ads

Local service ads stand out better compared to a regular Google Ad. They immediately list companies including locations related to the search item. What makes it stand out more is how it utilizes Google Maps.

  1. Use it as an Ad Extention

Ad extensions are links you see in the description of ads. One ad extension is the location extension which has a location icon at the beginning and followed by the address of the local office. Your business can benefit from this feature as it boosts your office branch and helps researchers find your location better.

  1. Use it to test your meta tags, meta title, and meta description

Keywords are essential when creating your meta tags, title, and description. Make sure they are optimized well before using them. Google Ads can help you check this. You just have to be careful composing these and following their formats.

Google displays the first 50 to 60 characters of the title tag. That means you need to keep your title tag within the said range of character count and include the keyword if you want it to display properly and have a chance in search results.

Meta descriptions can be any length but Google will only display up to 160 characters only in search results. This means your keyword must be within the said description character length.

Other Ways to Optimize Your Presence Online

Digital Marketing for roofers

Google Adwords are proven to build awareness and drive traffic to a website. Those in the local industry benefit from this more, especially when placing online ads to improve their presence online. But more than creating ads, Google Adwords can help you test ad messages and keywords to include in your website.

However, this doesn’t come for free. You need to pay per click on your ad and this can increase as time passes. One thing that is guaranteed to benefit from this is the opportunity to connect with those who are doing local searches. Here are some ways to maximize Google Adwords.

  1. Use it for local ads

Local service ads stand out better compared to a regular Google Ad. They immediately list companies including locations related to the search item. What makes it stand out more is how it utilizes Google Maps.

  1. Use it as an Ad Extention

Ad extensions are links you see in the description of ads. One ad extension is the location extension which has a location icon at the beginning and followed by the address of the local office. Your business can benefit from this feature as it boosts your office branch and helps researchers find your location better.

  1. Use it to test your meta tags, meta title, and meta description

Keywords are essential when creating your meta tags, title, and description. Make sure they are optimized well before using them. Google Ads can help you check this. You just have to be careful composing these and following their formats.

Google displays the first 50 to 60 characters of the title tag. That means you need to keep your title tag within the said range of character count and include the keyword if you want it to display properly and have a chance in search results.

Meta descriptions can be any length but Google will only display up to 160 characters only in search results. This means your keyword must be within the said description character length.

Contractor SEO

Effective SEO Brings Quality Leads. Luckily, we’ve got the whole package for you!  Why work hard when your website can do the work for you?

Address: Agoncillo Hiway Poblacion 4 Taal Batangas Philippines 4208

Contact: +63935 643 3306

email: carlos@onlinesprints.com

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